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From Argentina, then, they projected that with what they could learn from the experience of their European peers added to a solid development of their ecommerce, they could double those figures. However, Guido Shama, e-commerce director of Samsung Electronics for Argentina, Uruguay and Paraguay, confirmed in an interview that the growth in the pandemic ended up being around 500%. This meant that they had to grow in 6 months the amount that in normal conditions would have taken up to 5 years. But this was not the case for Samsung alone.
During the pandemic, most businesses had to become resilient and learn to turn crisis into opportunity. And if we are talking about online sales, the best way to take advantage of it is through a good USA Phone Number List digital strategy. agencia de marketing Boom in online shopping During the Covid-19 pandemic, e-commerce in Argentina registered a record 79%. And in 2021 it grew by 68% compared to the previous year, registering a turnover of one trillion five hundred and twenty billion pesos. This figure comes from the Annual Study of E-Commerce in Argentina conducted by Kantar Insights for the Argentine Chamber of E-Commerce. In recent years there has been a boom in online shopping. In 2021, nearly 700,000 new shoppers were added compared to the previous year, bringing the total number of online shoppers to approximately 21,000,000.
That is, about half of the population of Argentina. All conclusive numbers that show that the pandemic has radically changed our consumption habits. On the other hand, when the pandemic began, 50% of businesses already had a digital strategy in place. What’s interesting is that over the course of the confinement, 2 out of 3 were forced to revise it. This shows us that almost as important as investing in a digital marketing strategy is to be flexible enough to understand what works, what doesn’t, and to be willing to make modifications as needs arise.
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发表于 2023-5-5 23:49:37
