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Template messages and campaign management capabilities Customer support Pricing system All of the above factors will influence how efficiently you are able to deploy, update and manage your WhatsApp solution and so become a key part of executing your WLG strategy. Plum: Example of a Well- Executed WLG Strategy Plum is an employee benefits platform that offers group medical cover for businesses in India. Problem: Group health insurance is a very complex product, and there's a massive understanding gap between companies, employers, and employees. Their existing claims process depends on email, which was often confusing for the end users.
There was too much back and forth and manual steps Phone Number List that often unnecessarily prolonged the claims process. 1. Customer: Plum designed their WLG for their existing customers. They decided to use the WhatsApp solution to reduce friction in the claims process, elevate customer experience, and improve retention and customer success. The objective was to make the process of filing a claim straightforward, efficient, and safe for customers. automation case study. Content within the scope of customer support and success stage, offering in formation about the scope of the insurance as well as guidance through procedures and processes to make the most of the service. Channels: Since the use cases focused solely On the customer experience,their entry points focused on customer-only spaces after their employer signed up for the service.
Company Plum successfully executed their cross-departmental collaboration involving the marketing team and support agents to create content and conversations that streamline claim resolution as well as their IT team to ensure the flow and integrations were technically flawed. BSP: Plum tried a couple of different alternatives but found they were more suited for larger enterprises and customer support wasn't easy to get to. They also tried an open-source chatbot solution but that required too much coding and time.They also tried an open-source chatbot solution but that required too much coding and time.They also tried an open-source chatbot solution but that required too much coding and time.
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发表于 2023-5-3 16:08:46
